The New Balance x Thisisneverthat 1000
Sneakers mark a striking collaboration between the heritage American sportswear giant and the Seoul-based streetwear label known for its utilitarian edge and minimalist aesthetic. Reviving the obscure yet futuristic NB 1000 silhouette from the early 2000s, this collab breathes new life into a forgotten classic, blending high-tech Y2K design with modern-day streetwear sensibility.
At first glance, the sneaker’s layered construction immediately commands attention. The upper features a mix of mesh, synthetic, and glossy leather overlays, delivering a tech-heavy aesthetic that aligns perfectly with both brands’ DNA. Subtle co-branding appears on the tongue and insole, keeping the design clean yet elevated. The tonal colorways—typically muted greys, off-whites, or darker hues—lean into Thisisneverthat’s refined street palette, while allowing the aggressive lines of the silhouette to shine.
Underfoot, the 1000 is equipped with ABZORB cushioning in the midsole, providing responsive comfort and shock absorption for all-day wear. The segmented rubber outsole offers strong traction and adds to the sneaker’s mechanical, almost cyberpunk feel. Designed to stand out without shouting, this collaboration is a low-key flex that rewards close inspection and thoughtful styling.
