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New Balance 2002R “JJJJound – GORE-TEX”

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New Balance 2002R “JJJJound – GORE-TEX”

Is a masterclass in minimalism, function, and refined sneaker design. In this highly sought-after collaboration, Montreal-based design studio JJJJound partners with New Balance to reimagine the iconic 2002R silhouette through their distinctive lens of subdued elegance and utilitarian purpose. This edition goes beyond aesthetics by incorporating GORE-TEX technology, offering a water-resistant, all-weather sneaker built for both form and function.

The upper features a tonal mix of mesh and premium suede in earthy, muted tones that reflect JJJJound’s signature understated palette. Hints of olive, taupe, and deep grey come together to create a look that’s simultaneously rugged and elevated — a sneaker that feels at home in both urban and natural environments. The clean branding includes a subtle “JJJJound” print on the heel tab and classic New Balance “N” logos, keeping things tastefully restrained.

Underfoot, the 2002R’s performance heritage shines. ABZORB and N-ergy cushioning in the midsole ensures superior impact absorption and support, while the Stability Web adds structure to the arch. Combined with the GORE-TEX lining, this pair isn’t just stylish — it’s built for everyday wear in unpredictable conditions.

Whether you’re navigating wet city streets or dressing up a utilitarian fit, the New Balance 2002R JJJJound GORE-TEX delivers a balance of durability, design, and timeless cool that few collaborations can match.


Product Details
• Colourway: Olive/Taupe/Grey
• Upper: Mesh and suede with GORE-TEX lining
• Logos: Subtle “N” branding, JJJJound text on heel tab
• Midsole: ABZORB and N-ergy cushioning
• Outsole: Rubber with Stability Web support
• Fit: True to size
• Comfort: Cushioned, weather-ready performance
• Style Code: M2002RXY
• Release Date: October 2023

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